Advertising and Marketing Degree

The advertising and marketing program at Dordt College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Iowa colleges that offer advertising and marketing degrees.

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Dordt College

102 Jacoby Dr SW, Epworth, IA

ACADEMICS

The curriculum is designed to give each student a complete comprehensive education from a solid, Reformed, Christian perspective. There are over 30 majors and 11 pre-professional programs of study. Degrees include the four-year Bachelor of Arts, Bachelor of Science in Engineering and in Nursing, and Bachelor of Social Work degrees, along with the two-year Associate of Arts degree, and a Master of Education degree.

ACTIVITIES:

Dozens of clubs and activities, from choir, band, and student government to drama, academic, and social clubs.

ATHLETICS:

A member of the National Association of Intercollegiate Athletics (NAIA) and the Great Plains Athletic Conference (GPAC), Dordt College fields intercollegiate teams in men's baseball, basketball, cross country, football, golf, soccer, indoor and outdoor track; and in women's basketball, cross country, soccer, golf, softball, indoor track, and volleyball. A variety of intramural sports are offered as well.

RESIDENTIAL LIFE:

Approximately 85 percent of Dordt College students live in campus residence halls or on-campus apartments.

FINANCIAL AID:

About 98 percent of our students receive financial aid in the form of scholarships, grants, loans, and work-study opportunities.

ADMISSION REQUIREMENTS:

Dordt College requires a minimum high school GPA of 2.25 for regular admissions status. ACT or SAT results are also considered in the admissions process. Recommended preparation includes: English, 4 years; foreign language, 2 years; social science, 2 years; natural science, 2 years; mathematics, 3 years (including algebra and geometry).

Get more information at: dordt.edu

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Dordt College offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Dubuque, IA
  • Total Employment: 60
  • Average Hourly Rate: $35.84
  • Average Annual Salary: $74560

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).