Advertising and Marketing Degree

The advertising and marketing program at Drury University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Missouri colleges that offer advertising and marketing degrees.

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Drury University (CULVER)

One College Hill, Canton, MO

Drury University is a nonprofit private institution that has a large number of majors available for students to choose from. The school is located in Springfield, Missouri, in a predominantly urban area. Drury University has a yearly student enrollment of over five thousand.

Students may choose from several areas of study, including:

• Biological And Biomedical Sciences
• Liberal Arts And Sciences
• Education
• Security And Protective Services
• Business And Marketing Studies
• Psychology

The admissions process starts with the submission of an application, student records, and test scores, which are then reviewed by the admissions staff. Most students accepted to Drury University score in-between 19 - 31 on the ACT. 80% of those who apply are admitted to Drury University, of which 36 percent choose to attend. More information regarding admissions can be found at drury.edu.

The cost of undergraduate tuition is approximately $23,000 per year. Tuition prices may change for any number of reasons, and as such students should use the school's tuition calculator to identify their cost of attendance. Financial aid may be provided to students that meet the necessary requirements in the form of loans, grants, scholarships and work study programs.

Athletic programs are available at Drury University through the NCAA, allowing students to participate in intercollegiate sports. Available athletic programs offered may include:

• Baseball (NCAA Division II)
• Basketball (NCAA Division II)
• Golf (NCAA Division II)

Students can visit the Drury University website to get a complete list of areas of study, admissions information, and more that is available at this school.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Drury University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).