Advertising and Marketing Degree

The advertising and marketing program at Duquesne University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Pennsylvania colleges that offer advertising and marketing degrees.

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Duquesne University (Drexel)

3141 Chestnut St, Philadelphia, PA

DU, a nonprofit private institution, offers a large number of degree programs, allowing students to choose which major is right for them. Located in Pittsburgh, Pennsylvania, the campus resides in an urban setting for students to study in. The Roman Catholic affiliation at the school is an important part of the history, education and curriculum that defines the school. Approximately nine thousand students enroll at DU annually.

Areas of study available at DU include:

• Legal Professions And Studies
• Health And Clinical Professions
• Liberal Arts And Sciences
• Business And Marketing Studies

Students applying for admission are usually required to submit an application, transcripts, test scores and any requested application essays, which will then be reviewed by the admissions staff. The majority of students admitted to DU have an SAT score between 1550 - 1810, or an ACT composite score within the range of 23 - 27. 70% of those students that apply are admitted to this school, of which 29% choose to attend. More information from the admissions office can be found at duq.edu.

The cost of tuition is close to $32,000, but may change from year to year. Students are encouraged to use the school's net price calculator to better understand their personal tuition costs. On-campus housing is available for students, which costs around $5,900 annually. DU may help with costs by offering financial aid for students that are eligible in the form of scholarships, grants, and loans.

The Duquesne University Dukes participate in a number of athletic programs, overseen by the NCAA. Athletic programs offered may include:

• Basketball (NCAA Division I-AA)
• Track & Field (NCAA Division I-AA)
• Football (NCAA Division I-AA)
• Lacrosse (NCAA Division I-AA)

Contact information, academics information, areas of study offered, and more can be viewed on school's website at http://www.duq.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Drexel offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Camden, NJ Metropolitan Division
  • Total Employment: 700
  • Average Hourly Rate: $63.29
  • Average Annual Salary: $131650
• Philadelphia, PA Metropolitan Division
  • Total Employment: 970
  • Average Hourly Rate: $77.58
  • Average Annual Salary: $161360
• Wilmington, DE-MD-NJ Metropolitan Division
  • Total Employment: 770
  • Average Hourly Rate: $75.53
  • Average Annual Salary: $157100

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).