Advertising and Marketing Degree

The advertising and marketing program at Elmhurst College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Illinois colleges that offer advertising and marketing degrees.

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Elmhurst College

1700 Spartan Drive, Elgin, IL

EC provides a variety of educational opportunities for students to aid them in their growth and development. The school is located in Elmhurst, IL and operated as a private institution. The school maintains a United Church of Christ affiliation, which is evident in the role it plays in program curriculums and daily life at the school. EC has a yearly student enrollment of approximately three thousand.

Here is a list of some of the popular programs Elmhurst College offers:

• Health And Clinical Professions
• Business And Marketing Studies
• Psychology
• Education

Students applying for admission are generally asked to submit an application, transcripts, records, standardized test scores and any requested application essays, which will then be reviewed by admissions staff. Students may take either the SAT or ACT exam scores to be considered for admissions to this school. A score within the range of 1380 - 1720 on the SAT, or 21 - 26 for the ACT is usually submitted among admitted students. Elmhurst College accepts roughly 70 percent of applicants yearly. Of those accepted, about 29 percent of students attended the school. More information regarding admissions can be found here.

Tuition is approximately $33,000 per year, though it may vary based on any number of circumstances. Students should visit the school's tuition calculator to determine cost. On-campus housing is available for students and costs approximately $5,700 annually. Financial aid may be provided to students that meet the necessary requirements by way of grants or student loans.

The Elmhurst College "Bluejays" compete in a number of intercollegiate sports through participation in the NCAA. Athletic programs that are available include:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Football (NCAA Division III)
• Golf (NCAA Division III)

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Elmhurst College offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Chicago-Naperville-Arlington Heights, IL Metropolitan Division
  • Total Employment: 7
  • Average Hourly Rate: $58.77
  • Average Annual Salary: $122250
• Gary, IN Metropolitan Division
  • Total Employment: 140
  • Average Hourly Rate: $40.85
  • Average Annual Salary: $84970
• Lake County-Kenosha County, IL-WI Metropolitan Division
  • Total Employment: 1
  • Average Hourly Rate: $65.86
  • Average Annual Salary: $136990

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).