Advertising and Marketing Degree

The advertising and marketing program at Elon University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other North Carolina colleges that offer advertising and marketing degrees.

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Elon University (ECSU)

1704 Weeksville Rd, Elizabeth City, NC

Elon University, a nonprofit private institution, offers a variety of program options, allowing students to choose which major is right for them. Located in Elon, North Carolina, it resides in a suburban setting for students to study in. Elon University has a yearly student enrollment of approximately five thousand.

Areas of study offered at Elon University include but are not limited to:

• Communications And Journalism
• Legal Professions And Studies
• Business And Marketing Studies
• Psychology
• Social Sciences

The admissions process starts with the submission of an application, transcripts, records, and test scores, which are then reviewed by the admissions committee. Very common test scores among students accepted to this school are between 25 - 29 on the ACT, or 1680 - 1980 for the SAT exam. This school accepts approximately 60 percent of applicants yearly. Of those accepted, around 27 percent registered for enrollment. More information regarding admissions can be found here.

The cost of undergraduate tuition is approximately $31,000 per year. Tuition prices may change for a variety of reasons, and therefore students should use the school's net price calculator to understand their cost of attendance. School housing is available on-campus for students. The yearly cost of housing is approximately $4,900. Students at this school may be eligible for aid which is generally grants and loans.

Athletic programs are available at Elon University through the NCAA, allowing students to participate in intercollegiate athletics. Sports available may include the following:

• Baseball (NCAA Division I-AA)
• Basketball (NCAA Division I-AA)
• Track & Field (NCAA Division I-AA)

To see a full list of areas of study, enrollment information, admissions information, and more, please take a look at the school's website at http://www.elon.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Elon University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).