Advertising and Marketing Degree

The advertising and marketing program at Emerson College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Massachusetts colleges that offer advertising and marketing degrees.

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Emerson College

23 E Elm Ave, Quincy, MA

Emerson College, a nonprofit private institution, offers a large number of educational opportunities, allowing students to choose which major is right for them. Located in Boston, MA, the school resides in an urban setting for students to study in. Over four thousand students enroll at Emerson College yearly.

Areas of study available at Emerson College include but are not limited to:

• English Language And Literature
• Visual And Performing Arts
• Communications And Journalism
• Business And Marketing Studies
• Health And Clinical Professions
• Education

To be considered for admissions, students may be asked to fill out an application, provide letters of recommendations, and submit school transcripts, which are then reviewed by admissions officials. Either the ACT or SAT exam can be taken in order to be able to apply to this school. Scores between 25 to 29 on the ACT or 1710 to 1990 on the SAT are needed to greatly increase the chance of acceptance. This school has an acceptance rate of about 48 percent of which only 25 percent chose to enroll. More information regarding admissions can be found at emerson.edu.

The cost of undergraduate tuition is around $36,000, but may change from year to year. Students are encouraged to visit the school's net price calculator to better understand their cost of attendance. Some students at this school may be eligible for financial aid, which is typically offered as grants or student loans.

The Emerson College "Lions" compete in a number of intercollegiate sports through participation in the NCAA. Athletic programs available may include but not limited to:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Lacrosse (NCAA Division III)
• Soccer (NCAA Division III)

Students may visit the school's http://www.emerson.edu to view additional information.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Emerson College has offered the following program levels for students:

• Bachelor's Degree
• Master's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).