Advertising and Marketing Degree

The advertising and marketing program at Endicott College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Massachusetts colleges that offer advertising and marketing degrees.

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Endicott College

400 The Fenway, Boston, MA

Endicott College is a nonprofit private institution located in Beverly, MA and provides a large number of degree programs for students. Approximately 4,100 students are enrolled annually at Endicott College.

Here is a list of some of the popular programs Endicott College offers:

• Education
• Business And Marketing Studies
• Recreation And Fitness Studies
• Psychology
• Communications And Journalism

Students applying for admission are required to submit an application, transcripts, standardized test scores and any requested letters of recommendations, which will then be reviewed by the school. Students may take either the SAT or ACT exam scores to be considered for admissions to this school. A score within the range of 1480 to 1750 on the SAT, or 23 to 27 for the ACT is usually submitted among accepted students. This school has an acceptance rate of around 59% of which only 28% decided to enroll. More information from the admissions office can be found here.

The cost of undergraduate tuition is approximately $30,000 annually. Tuition prices may change for any number of reasons, and therefore students should use the school's net price calculator to identify their personalized cost estimate of attendance. School housing is available on-campus for students. The yearly cost of housing is about $9,700. Financial aid may be provided to students that meet the required requirements by way of scholarships, grants, and loans.

The Endicott College "Gulls" have a number of intercollegiate athletic programs through participation in the NCAA. Sports available may include the following:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Field Hockey (NCAA Division III)
• Football (NCAA Division III)
• Golf (NCAA Division III)

Students may visit the website to get a complete list of areas of study, admissions information, and more.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Endicott College offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).