Advertising and Marketing Degree

The advertising and marketing program at Fairfield University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Connecticut colleges that offer advertising and marketing degrees.

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Fairfield University (Eastern)

83 Windham St, Willimantic, CT

Fairfield University is a nonprofit private university that has many programs available for students to choose from. The school is located in Fairfield, Connecticut, in a predominantly suburban area. The school's Roman Catholic affiliation is one of its defining characteristics and plays an important role within the school's curriculum. Approximately 5,200 students enroll at Fairfield University per year.

Here is a list of some of the popular programs Fairfield University offers:

• Health And Clinical Professions
• Business And Marketing Studies
• Communications And Journalism
• English Language And Literature
• Psychology

To be considered for admissions, applicants may be required to fill out an application, provide letters of recommendations, and submit any transcripts or test scores, which are then reviewed by the admissions committee. This school has an acceptance rate of about 72 percent of which only 15 percent chose to enroll. More information regarding admissions can be found here.

The cost of undergraduate tuition is close to $45,000, but may change each year. Students are encouraged to use the school's price of attendance calculator to better understand their cost of attending this school. Housing is available on-campus for students. The annual cost of housing is about $8,200. Fairfield University may offer financial aid for students who qualify by way of grants and loans.

The Fairfield University Stags participate in several athletic programs, within the NCAA organization. Available athletic programs offered may include but not limited to:

• Baseball (NCAA Division I-AAA)
• Basketball (NCAA Division I-AAA)
• Field Hockey (NCAA Division I-AAA)
• Golf (NCAA Division I-AAA)
• Lacrosse (NCAA Division I-AAA)

For a complete list of areas of study, programs, enrollment information, student services, and more, please visit the school's website at http://fairfield.edu/.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Fairfield University has offered the following program levels for students:

• Bachelor's Degree
• Post-Baccalaureate Certificate
• Post-Masters Certificate

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).