Advertising and Marketing Degree

The advertising and marketing program at Fairleigh Dickinson University – College at Florham prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other New Jersey colleges that offer advertising and marketing degrees.

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Fairleigh Dickinson University – College at Florham (FDU)

262 S Main St, Lodi, NJ

Fairleigh Dickinson University - College at Florham provides a variety of educational opportunities for students to guide them in their growth and development. The school is located in Madison, New Jersey and operated as a private institution. Enrollment at FDU is nearly three thousand per year.

Students may pick from many areas of study, including but not limited to:

• Psychology
• Education
• Business And Marketing Studies
• Communications And Journalism
• Physical Sciences
• History

Students applying for admission are usually required to submit an application, transcripts, records, test scores and any requested personal statements, which will then be reviewed by admissions officials. The majority of students at FDU scored in a range of 1360 to 1660 on the SAT exam. 70% of students that apply are accepted to this school, of which 22 percent choose to enroll.

The cost of undergraduate tuition is nearly $39,000 for the year. Tuition prices may change for any number of reasons, and therefore students should use the school's net price calculator to understand their personalized cost estimate of attendance. The cost of on-campus housing is estimated to be $8,500 per year. Some students at FDU may be eligible for financial aid, which is typically offered in the form of loans, grants, scholarships and work study programs.

Fairleigh Dickinson University - College at Florham has a variety of athletic programs overseen by the NCAA. Athletic programs offered include:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Field Hockey (NCAA Division III)
• Football (NCAA Division III)

To see a full list of areas of study, programs, enrollment information, student services, and more, please visit the school's website at http://www.fdu.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. FDU offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Nassau County-Suffolk County, NY Metropolitan Division
  • Total Employment: 1
  • Average Hourly Rate: $79.89
  • Average Annual Salary: $166180
• Newark, NJ-PA Metropolitan Division
  • Total Employment: 4
  • Average Hourly Rate: $81.89
  • Average Annual Salary: $170320

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).