Advertising and Marketing Degree

The advertising and marketing program at Fairleigh Dickinson University – Metropolitan Campus prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other New Jersey colleges that offer advertising and marketing degrees.

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Fairleigh Dickinson University – Metropolitan Campus (FDU)

1126 Morris Ave, Union, NJ

Fairleigh Dickinson University - Metropolitan Campus provides a variety of educational opportunities for students to assist them in their growth and development. The school is located in Teaneck, New Jersey and operated as a private institution. Over 9,100 students enroll at FDU annually.

Students may select from a few areas of study, including:

• Liberal Arts And Sciences
• Business And Marketing Studies
• Education
• Health And Clinical Professions
• Public Administration And Social Services

To be considered for admissions, applicants may be required to fill out an application, write a personal statement, and submit high school records and test scores, which are then reviewed by the admissions staff. The majority of students at FDU scored within the range of 1310 to 1610 on the SAT. An estimated 60% of all students that applied were admitted at Fairleigh Dickinson University - Metropolitan Campus, with 23% of those accepted choosing to enroll.

The cost of undergraduate tuition is nearly $36,000 annually. Tuition prices may change for any number of reasons, and as such students should use the school's price of attendance calculator to identify their cost of attendance. Student housing is available on-campus for students. The annual cost of housing is about $8,800. FDU may help with costs by offering financial aid for students who qualify in the form of grants and loans.

This school offers a variety of athletic programs overseen by the NCAA. Athletic programs available include:

• Baseball (NCAA Division I-AAA)
• Basketball (NCAA Division I-AAA)
• Fencing (NCAA Division I-AAA)
• Golf (NCAA Division I-AAA)

Students may visit the FDU website to see a complete list of academic programs offered, financial aid details, and more that is available at this school.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Fairleigh Dickinson University – Metropolitan Campus offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Nassau County-Suffolk County, NY Metropolitan Division
  • Total Employment: 1
  • Average Hourly Rate: $79.89
  • Average Annual Salary: $166180
• Newark, NJ-PA Metropolitan Division
  • Total Employment: 4
  • Average Hourly Rate: $81.89
  • Average Annual Salary: $170320

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).