Advertising and Marketing Degree

The advertising and marketing program at Felician College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other New Jersey colleges that offer advertising and marketing degrees.

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Felician College (FDU)

1000 River Rd, Teaneck, NJ

Felician College is a nonprofit private school that has many programs available for students to choose from. The school is located in Lodi, New Jersey, in a predominantly suburban area. The school's Roman Catholic affiliation is one of its defining characteristics and plays an important role within the school's mission. Approximately 2,200 students are enrolled yearly at Felician College.

Students can choose from many areas of study, including:

• Health And Clinical Professions
• Business And Marketing Studies
• Education
• Interdisciplinary Studies
• Biological And Biomedical Sciences

The admissions process begins with the submission of an application, student records, and standardized test scores, which are then evaluated by admissions staff. Either the ACT or SAT exam can be taken in order to be able to apply to this school. Scores within the range of 14 - 20 on the ACT or 1140 - 1480 on the SAT are recommended to increase the chance of admission. 81% of those students that apply are admitted to this school, of which 20 percent choose to attend. More information on admissions can be found here.

The cost of undergraduate tuition is nearly $31,000 annually. Tuition prices may change for any number of reasons, and therefore students should use the school's price of attendance calculator to identify their costs. Financial aid may be offered to students that meet the necessary requirements by way of grants or student loans.

The Felician College "Golden Falcons" have a number of intercollegiate athletic programs through participation in the NCAA. Available sports offered may include:

• Baseball (NCAA Division II)
• Basketball (NCAA Division II)
• Golf (NCAA Division II)

Students can visit the website to see a complete list of areas of study, financial aid details, and more.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. FDU offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Nassau County-Suffolk County, NY Metropolitan Division
  • Total Employment: 1
  • Average Hourly Rate: $79.89
  • Average Annual Salary: $166180
• Newark, NJ-PA Metropolitan Division
  • Total Employment: 4
  • Average Hourly Rate: $81.89
  • Average Annual Salary: $170320

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).