Advertising and Marketing Degree

The advertising and marketing program at Fisher College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Massachusetts colleges that offer advertising and marketing degrees.

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Fisher College

260 S Main St, Fall River, MA

Fisher College provides a variety of educational opportunities for students to aid them in their growth and development. The school is located in Boston, MA and operated as a private institution. Enrollment at Fisher College is nearly a thousand yearly.

Students may pick from many areas of study, including:

• Business And Marketing Studies
• Liberal Arts And Sciences
• Health And Clinical Professions
• Education
• Legal Professions And Studies

To be considered for admissions, you may be required to fill out an application, provide letters of recommendations, and submit test scores or other school records, which are then reviewed by the admissions office. An ACT or SAT exam may be required prior to applying, with scores in a range of 730 to 950 on the SAT and in a range of 17 to 22 on the ACT is common among students admitted to this school. This school accepts roughly 60 percent of students applying annually. Of those students admitted, around 20 percent of students enrolled. More information on admissions can be found at fisher.edu.

The cost of undergraduate tuition is nearly $28,000, but may change yearly. Students are encouraged to visit the school's net price calculator to better understand their cost of attending this school. This school may offer financial aid for students that are eligible in the form of grants and loans.

The mascot for Fisher College is the "Falcons", and they participate in intercollegiate athletics through the oversight and organization of the NAIA. Athletic programs available include:

• Baseball (NAIA Division II)
• Basketball (NAIA Division II)
• Soccer (NAIA Division II)

Contact information, academics information, programs, and more may be viewed on school's website at www.fisher.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Fisher College offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).