Advertising and Marketing Degree

The advertising and marketing program at Franciscan University of Steubenville prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Ohio colleges that offer advertising and marketing degrees.

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Franciscan University of Steubenville (Franciscan)

1796 Indian Wood Circle, Maumee, OH

Franciscan University of Steubenville, a nonprofit private institution, offers an assortment of educational opportunities, allowing students to choose which major is right for them. Located in Steubenville, Ohio, it offers an urban setting for students to study in. The school maintains a Roman Catholic affiliation, which is evident in the role it plays in program curriculums and daily life at the school. Franciscan has an annual student enrollment of around 2,700.

Areas of study offered at Franciscan include but are not limited to:

• Theology And Religious Vocations
• Education
• Health And Clinical Professions
• Business And Marketing Studies

To be considered for admissions, applicants may be required to fill out an application, write a personal statement, and submit high school records and test scores, which are then evaluated by the admissions office. Either the ACT or SAT exam must be taken in order to be able to apply to this school. Scores in a range of 23 to 29 on the ACT or 1580 to 1890 on the SAT are recommended to increase your chances for getting accepted. Franciscan University of Steubenville admits roughly 80 percent of students applying. Of those admitted, about 34 percent of students enrolled. More information from the admissions office can be found through the school's primary portal.

Undergraduate tuition is approximately $23,000 per year, though it may vary based on different types of circumstances. Students should check the school's price of attendance calculator to get a more personalized estimate of costs. Housing is available for students, and generally costs around $4,500 for the year. Financial aid may be provided to students that meet the necessary requirements by way of grants or student loans.

The mascot for Franciscan is the "Barons", and they participate in intercollegiate athletic programs through oversight by the NCAA. Sports available:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Soccer (NCAA Division III)

Students can visit the Franciscan website to obtain a complete list of academic programs offered, student services, and more that is available at this school.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Franciscan University of Steubenville offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Toledo, OH
  • Total Employment: 200
  • Average Hourly Rate: $55.70
  • Average Annual Salary: $115850

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).