Advertising and Marketing Degree

The advertising and marketing program at Freed – Hardeman University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Tennessee colleges that offer advertising and marketing degrees.

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Freed – Hardeman University

1045 Bison Trail, Gallatin, TN

Freed - Hardeman University is a nonprofit private institution located in Henderson, Tennessee and provides a large number of program options for students. The school maintains a Churches of Christ affiliation, which is evident in the role it plays in program curriculums and daily life at the school. Nearly 2,000 students enroll at Freed - Hardeman University annually.

Students can choose from many areas of study, including:

• Interdisciplinary Studies
• Education
• Theology And Religious Vocations
• Business And Marketing Studies
• Family And Consumer Sciences
• Health And Clinical Professions

The admissions process begins with the submission of an application, transcripts, records, and test scores, which are then evaluated by the admissions committee. Either the ACT or SAT exam can be taken to apply to this school. Scores within the range of 19 - 26 on the ACT or 970 - 1220 on the SAT are recommended to increase your chances for acceptance. More information on admissions can be found here.

The cost of tuition is around $19,000, but may change per year. Students are encouraged to visit the school's net price calculator to better estimate their cost of attending Freed - Hardeman University. Housing may be available for students who wish to live on-campus for a cost of $4,400 per year. Financial aid may be provided to students that meet the required requirements in the form of loans, grants, scholarships and work study programs.

The Freed - Hardeman University "Lions" compete in a number of intercollegiate sports through participation in the NAIA. Athletic programs available may include:

• Baseball (NAIA Division I)
• Basketball (NAIA Division I)
• Golf (NAIA Division I)

Contact information, academics information, areas of study offered, and more may be accessed on school's website at fhu.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Freed – Hardeman University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Nashville-Davidson--Murfreesboro--Franklin, TN
  • Total Employment: 1
  • Average Hourly Rate: $47.48
  • Average Annual Salary: $98770

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).