Advertising and Marketing Degree

The advertising and marketing program at Gannon University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Pennsylvania colleges that offer advertising and marketing degrees.

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Gannon University

Also known as Franklin & Marshall College

College Ave, Lancaster, PA

Gannon University is a nonprofit private school that has a large selection of degrees available for students to choose from. The school is located in Erie, Pennsylvania, in a predominantly urban area. The school's Roman Catholic affiliation is one of its defining characteristics and plays an important role within the school's curriculum. Gannon University has a yearly student enrollment of approximately 4,200.

Students may select from a few areas of study, including:

• Education
• Health And Clinical Professions
• Engineering
• Recreation And Fitness Studies

The admissions process starts with the submission of an application, school records, and standardized test scores, which are then evaluated by admissions officials. Students may take either the SAT or ACT scores to be considered for admissions at Gannon University. A score in a range of 910 to 1150 on the SAT, or 20 to 25 for the ACT is common among admitted students. Roughly 90% of all students that applied were accepted at this school, with 22% of those accepted choosing to enroll. More information on admissions can be found here.

The cost of tuition is nearly $29,000, but may change yearly. Students are encouraged to use the school's tuition calculator to better estimate their cost of attending this school. Housing is available for students and costs approximately $5,900 each year. Some students at this school may be eligible for financial aid, which is generally offered as scholarships, grants, and loans.

The Gannon University Golden Knights participate in several athletic programs, within the NCAA. Available sports offered may include the following:

• Baseball (NCAA Division II)
• Basketball (NCAA Division II)
• Football (NCAA Division II)
• Golf (NCAA Division II)

Students can visit the school's http://www.gannon.edu to view additional information.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Franklin & Marshall College offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Lancaster, PA
  • Average Hourly Rate: $66.95
  • Average Annual Salary: $139250

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).