Advertising and Marketing Degree

The advertising and marketing program at Golden Gate University – San Francisco prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other California colleges that offer advertising and marketing degrees.

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Golden Gate University – San Francisco

240 North Brand Boulevard Lower Level, Glendale, CA

Golden Gate University - San Francisco, a nonprofit private institution, offers a variety of program options, allowing students to choose which major is right for them. Located in San Francisco, CA, the campus resides in an urban setting for students to study in. Over three thousand students enroll at Golden Gate University - San Francisco per year.

Students may choose from many areas of study, including:

• Business And Marketing Studies
• Legal Professions And Studies
• Public Administration And Social Services
• Psychology
• Computer And Information Sciences

The admissions process will begin with the submission of an application, student records, and standardized test scores, which are then evaluated by admissions staff. More information regarding admissions can be found here.

Tuition is approximately $15,000 for the year, though it may vary based on any number of circumstances. Students should visit the school's price of attendance calculator to find what your personalized cost of attendance would be. Students at GGU may be eligible for aid which is usually scholarships, grants, and loans.

Students who wish to get more about this school can take a look at their website at http://www.ggu.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Golden Gate University – San Francisco has offered the following programs for students:

• Less Than One Year Certificate
• Bachelor's Degree
• Post-Baccalaureate Certificate
• Master's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).