Advertising and Marketing Degree

The advertising and marketing program at Goldey – Beacom College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Delaware colleges that offer advertising and marketing degrees.

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Goldey – Beacom College (UD)

104 Hullihen Hall, Newark, DE

The story of Goldey-Beacom College, located in Wilmington, Delaware, begins in 1886 when H.S. Goldey opened the Wilmington Commercial College. W.H. Beacom, one of the school's top instructors, left in 1900 to form his own institution just a few blocks away from his previous employer. Over the next fifty years the schools participated in a fierce rivalry which ended in 1951 when the two schools merged. 1974 saw the relocation of the school from downtown Wilmington to suburban Pike Creek.

Academics

Goldey-Beacom College offers a small variety of programs with an emphasis on business. While all programs have bachelor's programs, business programs also offer associate and master programs. Courses are offered year round, in a variety of structures to assist those who require a flexible schedule.

Programs offered include:

• Criminal Justice
• English
• Psychology
• Business Administration
• Accounting

Admissions and Financial Aid

Students wishing to enroll at Goldey-Beacom College should complete and submit the application along with all recommended material. GBC evaluates each applicant individually, such that GPA, Class rank and test scores are not the only measure of what GBC considers a successful student. Financial aid is available to eligible students. Eligibility is determined by the Free Application for Federal Student Aid (FAFSA). Additionally GBC provides a financial aid timeline outlining what a student must due and when in order to be considered for financial aid awards.

Athletics

The Goldey-Beacom College Lightning participate in the NCAA and the CACC.

Athletic programs:

• Basketball
• Soccer
• Cross Country
• Golf
• Softball
• Tennis
• Volleyball

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. UD has offered the following program levels for students:

• Bachelor's Degree
• Master's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Camden, NJ Metropolitan Division
  • Total Employment: 700
  • Average Hourly Rate: $63.29
  • Average Annual Salary: $131650
• Philadelphia, PA Metropolitan Division
  • Total Employment: 970
  • Average Hourly Rate: $77.58
  • Average Annual Salary: $161360
• Wilmington, DE-MD-NJ Metropolitan Division
  • Total Employment: 770
  • Average Hourly Rate: $75.53
  • Average Annual Salary: $157100

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).