Advertising and Marketing Degree

The advertising and marketing program at Grand Canyon University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Arizona colleges that offer advertising and marketing degrees.

Grand Canyon University

6000 W Olive Ave, Glendale, AZ

Grand Canyon University (GCU) is a private Christian institute of higher learning located in Phoenix, Arizona.  It offers bachelor's, master's and doctoral degrees through its online and on campus programs.  A leading bible college, GCU also has been recognized for offering some of the top-rated online education programs in the United States. GCU's degree programs are offered through its Ken Blanchard College of Business, College of Education, College of Nursing and Health Sciences, College of Liberal Arts, College of Doctoral Studies, and College of Fine Arts and Production. Programs are designed for traditional undergraduate students as well as for working professionals.

The GCU mission states that as a private Christian College it "prepares learners to become global citizens, critical thinkers, effective communicators and responsible leaders by providing an academically challenging, values-based curriculum from the context of our Christian heritage."

History

In 1949, the Baptist General Convention of Arizona founded Grand Canyon University.  It was the state's first private university, and opened with 93 students on its first campus in Prescott, Arizona.

In 1951, GCU relocated to the present campus in Phoenix, Arizona.  A group of the university's founders relocated to the new campus and continued to grow its programs in education, English, religion, music, mathematics, history, and athletics.  The goal was to make GCU a "beacon of Christian education" and academic excellence.

In 1968, the North Central Association granted GCU regional accreditation. Over the years, GCU began to win national championships in athletics including basketball, baseball, and women's tennis. Academic programs were expanded in the 1980's to include master's degrees.

Academics

Grand Canyon University's academic calendar follows the semester system with a fall, spring and summer semester.  It offers 8-week and 16-week classes.

GCU offers nearly 60 different undergraduate degrees between its campus-based and online programs.  It offers more than 50 master's degrees with different specializations, and eight doctoral degrees.  Some degree programs are offered with both the on-campus and online options.

Colleges and Schools

Grand Canyon University (GCU) offers many degree programs through its different colleges and schools, which include:

• Ken Blanchard College of Business
• College of Nursing & Health Sciences
• College of Education
• College of Liberal Arts
• College of Fine Arts and Productions
• College of Doctoral Studies

Student Life

On-campus students of Grand Canyon University will benefit from the services provided by the Health and Wellness Center, Disability Services, Career Services, the Copy and Mail Center, the Library, a Fitness Center, cafeteria and campus coffee shop.  There are also many recreational activities and intramural sports offered at GCU's Phoenix campus.  Intramural sports include flag football, inner-tube water polo, soccer, softball, basketball, volleyball, ultimate Frisbee, and many more.

Online students of GCU will benefit from the Quick Start Resource Center, which offers many student services through the university's website.

Traditions

From its early beginnings, Grand Canyon University has been a Christian university with a tradition of "educating people to lead and serve."

Athletics

Grand Canyon University has a strong intercollegiate athletics program and has produced many top-ranking national athletes.  The GCU Antelopes (nickname: 'Lopes) teams have won many regional and national championships.

Athletics facilities at GCU include the Brazell Stadium (baseball), Antelope Gymnasium (Basketball, Volleyball), GCU Soccer Complex, Stapleton-Pierson Stadium (Softball), Phoenix Swim Club, Paseo Racquet Center (Tennis) and the Student Recreation Center.

Intercollegiate sports at GCU include:

Men's Sports:

• Baseball
• Basketball
• Cross Country
• Golf
• Lacrosse
• Soccer
• Swimming & Diving
• Tennis
• Track & Field
• Volleyball
• Wrestling

Women's Sports:

• Basketball
• Cross Country
• Golf
• Soccer
• Softball
• Swimming & Diving
• Tennis
• Track & Field
• Volleyball

Satellite Campuses

Many of GCU's professional and degree programs are offered online, allowing students to complete their courses from any location.

Community Life

As a Christian university, GCU offers many opportunities for spiritual growth and mission work.  The GCU offices of Student Life and Spiritual Life are there to build community on campus for students with diverse needs.  These offices host many events and activities to encourage involvement and connection with the community.  There are local, regional and international ministries available on a short-term or long-term basis.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Grand Canyon University has offered the following programs for students:

• Bachelor's Degree
• Master's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Phoenix-Mesa-Scottsdale, AZ
  • Total Employment: 2
  • Average Hourly Rate: $57.96
  • Average Annual Salary: $120560

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).