Advertising and Marketing Degree

The advertising and marketing program at Grand View University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Iowa colleges that offer advertising and marketing degrees.

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Grand View University

1 University Place, Lamoni, IA

Grand View University provides a variety of degree programs for students to assist them in their growth and development. The school is located in Des Moines, IA and operated as a private institution. The Evangelical Lutheran Church affiliation of this school is an important part of the history, education and mission that defines the school. Enrollment at Grand View University exceeds two thousand yearly.

Areas of study offered at GVC include but are not limited to:

• Health And Clinical Professions
• Biological And Biomedical Sciences
• Business And Marketing Studies
• Liberal Arts And Sciences

Students applying for admission are required to submit an application, transcripts, records, test scores and any requested personal statements, which will then be reviewed by the school. The most common exam scores among applicants admitted to GVC are in the range of 19 to 23 on the ACT, or 1150 to 1410 on the SAT exam. An estimated 90 percent of all applicant were accepted at GVC, with 40 percent of those admitted choosing to enroll. More information regarding admissions can be found here.

The cost of undergraduate tuition is close to $23,000 for the year. Tuition prices may change for any number of reasons, and that is why students should visit the school's tuition calculator to understand their cost of attendance. The price of on-campus housing is approximately $3,900 annually. This school may help with costs by offering financial aid for students who are eligible by way of scholarships, grants, and loans.

GVC offers several athletic programs overseen by the NAIA. Athletic programs available:

• Baseball (NAIA Division II)
• Basketball (NAIA Division II)
• Football (NAIA Division II)
• Golf (NAIA Division II)

Contact information, admission forms, areas of study, and more can be accessed on school's website at www.grandview.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Grand View University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).