Advertising and Marketing Degree

The advertising and marketing program at Grove City College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Pennsylvania colleges that offer advertising and marketing degrees.

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Grove City College

7605 Old York Rd, Melrose Park, PA

Grove City College is a nonprofit private institution located in Grove City, Pennsylvania and provides a large number of degree programs for students. The school's Presbyterian Church affiliation is one of its defining characteristics and plays an important role within the school's vision. Grove City College has a yearly student enrollment of over two thousand.

Here is a list of some of the popular programs Grove City College offers:

• English Language And Literature
• Biological And Biomedical Sciences
• Engineering
• Communications And Journalism
• Business And Marketing Studies
• Education

Students applying for admission are generally asked to submit an application, school records, standardized test scores and any requested personal statements, which will then be reviewed by the school. Most students accepted to this school have an SAT score within the range of 1119 - 1369, or an ACT composite score in a range of 25 - 30. 76% of those students that apply are accepted to Grove City College, of which 51% choose to enroll. More information on admissions can be found at gcc.edu.

The cost of undergraduate tuition is approximately $15,000, but may change per year. Students are encouraged to visit the school's price of attendance calculator to better understand their cost of attending Grove City College. Housing is available for students, which costs about $4,700 annually. This school may help with costs by offering financial aid for students that qualify in the form of grants and loans.

The Grove City College Wolverines participate in a number of intercollegiate athletic programs, with competitions managed and overseen by the NCAA.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Grove City College offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Camden, NJ Metropolitan Division
  • Total Employment: 700
  • Average Hourly Rate: $63.29
  • Average Annual Salary: $131650
• Philadelphia, PA Metropolitan Division
  • Total Employment: 970
  • Average Hourly Rate: $77.58
  • Average Annual Salary: $161360
• Wilmington, DE-MD-NJ Metropolitan Division
  • Total Employment: 770
  • Average Hourly Rate: $75.53
  • Average Annual Salary: $157100

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).