Advertising and Marketing Degree

The advertising and marketing program at Hamline University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Minnesota colleges that offer advertising and marketing degrees.

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Hamline University

800 West College Avenue, Saint Peter, MN

Hamline University, a nonprofit private institution, offers a variety of degree programs, allowing students to choose which major is right for them. Located in Saint Paul, MN, it offers an urban setting for students to study in. The school maintains a United Methodist affiliation, which is evident in the role it plays in program curriculums and daily life at the school. Enrollment at Hamline University is nearly five thousand per year.

Students can select from many areas of study, including but not limited to:

• Business And Marketing Studies
• Legal Professions And Studies
• Education
• Public Administration And Social Services

To be considered for admissions, you may be required to complete an application, provide letters of recommendations, and submit test scores or other school records, which are then studied by the admissions committee. A SAT or ACT exam may be required prior to applying, with scores between 1430 - 1830 for the SAT exam and in a range of 21 - 27 for the ACT exam is typical among students admitted to Hamline University. Hamline University accepts roughly 70 percent of students applying. Of those students accepted, nearly 24 percent registered for enrollment. More information on admissions can be found here.

Tuition is approximately $35,000 for the year, though it may vary based on any number of circumstances. Students should check the school's price of attendance calculator to determine a more personalized cost estimate. The price of on-campus housing is around $4,700 per year. Some students at this school may be eligible for financial aid, which is generally offered in the form of loans, grants, scholarships and work study programs.

The mascot for Hamline University is the "Pipers", and they participate in intercollegiate sports through oversight by the NCAA. Sports available may include:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Track & Field (NCAA Division III)

Students can visit the website to obtain a complete list of areas of study, admissions information, and more.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Hamline University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Mankato-North Mankato, MN
  • Total Employment: 100
  • Average Hourly Rate: $48.60
  • Average Annual Salary: $101090

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).