Advertising and Marketing Degree

The advertising and marketing program at Hampton University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Virginia colleges that offer advertising and marketing degrees.

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Hampton University

Also known as HSC, Hampden-Sydney, H-SC

College Road, Hampden-Sydney, VA

Hampton University is a nonprofit private historically black institution located in Hampton, VA. Most historically black colleges and universities (also known as HBCUs) were established after the civil war to provide newly freed African Americans with educational opportunities. Around five thousand students enroll at Hampton University yearly.

Areas of study offered at HU include but are not limited to:

• Psychology
• Business And Marketing Studies
• Health And Clinical Professions
• Communications And Journalism
• Biological And Biomedical Sciences

To be considered for admissions, you may be required to fill out an application, provide letters of recommendations, and submit high school records and test scores, which are then studied by admissions officials. Students may submit either the ACT or SAT exam scores to be considered for admissions to HU. A score in a range of 1043 to 1076 on the SAT, or 21 to 26 for the ACT is common among accepted students. 37% of students that apply are accepted to this school, of which 24% choose to enroll. More information on admissions can be found at hamptonu.edu.

Undergraduate tuition is approximately $21,000 for the year, though it may change based on different types of circumstances. Students should check the school's price of attendance calculator to see the personalize cost of attendance. The price of on-campus housing is estimated to be $4,800 for the year. Hampton University may offer financial aid for students who are eligible in the form of loans, grants, scholarships and work study programs.

The Hampton University "Pirates" have a number of intercollegiate athletic programs through participation in the NCAA. Athletic programs available may include:

• Basketball (NCAA Division I-A)
• Track & Field (NCAA Division I-A)
• Football (NCAA Division I-A)
• Golf (NCAA Division I-A)

Contact information, tuition information, areas of study offered, and more can be viewed on school's website at http://www.hamptonu.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Hampton University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).