Advertising and Marketing Degree

The advertising and marketing program at Hardin – Simmons University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Texas colleges that offer advertising and marketing degrees.

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Hardin – Simmons University

Also known as HSU, Hardin-Simmons

10401 IH 10 W, San Antonio, TX

Hardin - Simmons University provides a variety of educational opportunities for students to aid them in their growth and development. The school is located in Abilene, Texas and operated as a private institution. The Baptist affiliation of this school is an important part of the history, education and mission that defines the school. HSU has an annual student enrollment of nearly two thousand.

Areas of study available at HSU include but are not limited to:

• Health And Clinical Professions
• Biological And Biomedical Sciences
• Business And Marketing Studies
• Psychology

The admissions process starts with the submission of an application, transcripts, records, and standardized test scores, which are then evaluated by admissions staff. A SAT or ACT exam is required prior to applying, with scores within the range of 1370 - 1700 for the SAT exam and in a range of 20 - 26 for the ACT exam is common among students admitted to Hardin - Simmons University. HSU admits approximately 60% of applicants. Of those students admitted, about 40% registered for enrollment. More information from the admissions office can be found at hsutx.edu.

Tuition is approximately $25,000 annually, though it may change based on any number of circumstances. Students should visit the school's price of attendance calculator to find what your personalized cost of attendance would be. Housing may be available for students that would like to live on-campus at an estimated cost of $3,700 per year. Some students at HSU may be eligible for financial aid, which is typically provided as scholarships, grants, and loans.

The mascot for Hardin - Simmons University is the "Cowboys", and they participate in intercollegiate athletic programs through oversight by the NCAA. Available sports offered may include the following:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Football (NCAA Division III)

Students can visit the Hardin - Simmons University website to get a complete list of programs offered, admissions information, and more.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. HSU, Hardin-Simmons offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• San Antonio-New Braunfels, TX
  • Total Employment: 580
  • Average Hourly Rate: $68.65
  • Average Annual Salary: $142790

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).