Advertising and Marketing Degree

The advertising and marketing program at Harding University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Arkansas colleges that offer advertising and marketing degrees.

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Harding University (UACCB)

2005 White Drive, Batesville, AR

Harding University is a nonprofit private school that has many majors available for students to choose from. The school is located in Searcy, AR, in a predominantly rural area. The Churches of Christ affiliation of this school is an important part of the history, education and curriculum that defines the school. Approximately 6,700 students enroll at Harding University per year.

Areas of study available at Harding University include but are not limited to:

• Education
• Business And Marketing Studies
• Liberal Arts And Sciences
• Health And Clinical Professions

The admissions process will begin with the submission of an application, transcripts, records, and test scores, which are then evaluated by admissions staff. Either the SAT or ACT exam can be taken in order to be able to apply to this school. Scores within the range of 22 - 28 on the ACT or 1000 - 1260 on the SAT are recommended to increase the chance of admission. Harding University admits roughly 70% of applicants. Of those applicants accepted, about 66% registered for enrollment. More information from the admissions office can be found at harding.edu.

The cost of undergraduate tuition is approximately $16,000 for the year. Tuition prices may change for a variety of reasons, and as such students should visit the school's tuition calculator to identify their costs. Housing may be available for those that want to live on-campus for a cost of $3,300 annually. Financial aid may be offered to students that meet the necessary requirements.

The Harding University Bison participate in several athletic programs, with competitions managed and overseen by the NCAA. Available sports offered may include but not limited to:

• Baseball (NCAA Division II)
• Basketball (NCAA Division II)
• Track & Field (NCAA Division II)

Students should visit the Harding University website to see a complete list of areas of study, programs, admissions information, and more that is available at this school.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. UACCB offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).