Advertising and Marketing Degree

The advertising and marketing program at Hastings College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Nebraska colleges that offer advertising and marketing degrees.

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Hastings College

1014 Boswell Avenue, Crete, NE

Hastings College is a liberal arts college that offers an undergraduate education and helps students in developing important skills useful in pursuit of graduate education or employment. A liberal arts curriculum exposes students to a variety of topics and subjects. The school is located in Hastings, Nebraska, which is a predominantly rural area. The school's Presbyterian Church affiliation is one of its defining characteristics and plays an important role within the school's vision. Nearly 1,200 students enroll at Hastings College per year.

Here is a list of some of the popular programs Hastings College offers:

• Education
• Business And Marketing Studies
• Recreation And Fitness Studies
• Psychology
• Biological And Biomedical Sciences
• Social Sciences

The admissions process will include the submission of an application, student records, and test scores, which are then reviewed by admissions staff. Most students accepted to Hastings College earn an SAT score between 920 - 1120, or an ACT composite score within the range of 20 - 26. Roughly 70 percent of all applicant were admitted at this school, with 31 percent of those accepted choosing to enroll. More information on admissions can be found at hastings.edu.

Tuition is approximately $26,000 for the year, though it may vary based on any number of circumstances. Students may check the school's price of attendance calculator to see the personalize cost of attendance. This school may offer financial aid for students that qualify in the form of scholarships, grants, and loans.

The Hastings College Broncos participate in a number of intercollegiate athletic programs, with competitions managed and overseen by the NAIA. Athletic programs available may include the following:

• Baseball (NAIA Division II)
• Basketball (NAIA Division II)
• Track & Field (NAIA Division II)
• Football (NAIA Division II)

Contact information, admission forms, programs offered, and more may be accessed on school's website at www.hastings.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Hastings College offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).