Advertising and Marketing Degree

The advertising and marketing program at Houston Baptist University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Texas colleges that offer advertising and marketing degrees.

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Houston Baptist University (HBU)

112 Lamar Dr, Hillsboro, TX

HBU provides a variety of educational opportunities for students to aid them in their growth and development. The school is located in Houston, Texas and operated as a private institution. The school maintains a Southern Baptist affiliation, which is evident in the role it plays in program curriculums and daily life at the school. Approximately two thousand students are enrolled yearly at HBU.

Students can pick from a few areas of study, including but not limited to:

• Biological And Biomedical Sciences
• Business And Marketing Studies
• Health And Clinical Professions
• Education

The admissions process starts with the submission of an application, school records, and test scores, which are then reviewed by admissions officials. Very common test scores among students admitted to Houston Baptist University are within the range of 22 to 27 on the ACT, or 1450 to 1780 for the SAT exam. 38% of students that apply are admitted to HBU, of which 13% choose to attend. More information regarding admissions can be found here.

Tuition is approximately $28,000 annually, though it may change based on different types of circumstances. Students may check the school's tuition calculator to determine a more personalized cost estimate. Housing is available on-campus for students. The annual cost of housing is approximately $3,800. Financial aid may be offered to students that meet the necessary requirements.

The mascot for HBU is the "Huskies", and they participate in intercollegiate sports through the oversight and organization of the NCAA. Available sports offered may include but not limited to:

• Baseball (NCAA Division I-AAA)
• Basketball (NCAA Division I-AAA)
• Track & Field (NCAA Division I-AAA)
• Golf (NCAA Division I-AAA)

Contact information, academics information, areas of study, and much more may be accessed on school's website at http://www.hbu.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. HBU offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).