Advertising and Marketing Degree

The advertising and marketing program at Howard Payne University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Texas colleges that offer advertising and marketing degrees.

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Howard Payne University

Also known as Howard County Junior College

1001 Birdwell Lane, Big Spring, TX

Howard Payne University is a nonprofit private institution located in Brownwood, TX and provides a large number of degree programs for students. The Baptist affiliation of this school is an important part of the history, education and curriculum that defines the school. Enrollment at Howard Payne University is nearly a thousand annually.

Students may pick from several areas of study, including but not limited to:

• Recreation And Fitness Studies
• Business And Marketing Studies
• Psychology
• Education
• Social Sciences

Students applying for admission are asked to submit an application, transcripts, records, test scores and any requested letters of recommendations, which will then be reviewed by admissions officials. Either the SAT or ACT exam must be taken in order to be able to apply to this school. Scores between 18 to 24 on the ACT or 880 to 1100 on the SAT are needed to increase the chance of acceptance. This school has an acceptance rate of about 69 percent of which only 42 percent decided to attend.

The cost of undergraduate tuition is nearly $24,000 for the year. Tuition prices may change for any number of reasons, and that is why students should use the school's net price calculator to get a better idea of their personalized cost estimate of attendance. Housing may be available for students that would like to live on-campus for a cost of $3,000 per year. Financial aid may be provided to students that meet the necessary requirements by way of scholarships, grants, and loans.

The Howard Payne University "Yellow Jackets" have a number of intercollegiate athletic programs through participation in the NCAA. Athletic programs available may include:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Football (NCAA Division III)
• Soccer (NCAA Division III)

Students can visit the school's http://www.hputx.edu to see additional information.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Howard County Junior College offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).