Advertising and Marketing Degree

The advertising and marketing program at Huntington University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Indiana colleges that offer advertising and marketing degrees.

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Huntington University

1414 Blackiston Mill Rd, Clarksville, IN

Huntington University is a nonprofit private institution located in Huntington, IN and provides a large number of educational opportunities for students. The school maintains a United Brethren Church affiliation, which is evident in the role it plays in program curriculums and daily life at the school. Enrollment at Huntington University exceeds 1,300 annually.

Areas of study offered at Huntington University include:

• Business And Marketing Studies
• Education
• Communication Technology
• Psychology

The admissions process starts with the submission of an application, school records, and test scores, which are then evaluated by the admissions staff. An ACT or SAT exam may be required prior to applying, with scores in a range of 910 - 1130 for the SAT exam and between 21 - 27 for the ACT exam is common among students accepted to this school. Huntington University admits roughly 90 percent of students applying yearly. Of those applicants admitted, nearly 29 percent enrolled.  For additional information about HU, simply reach out to the admissions team or request information here.

Tuition is approximately $26,000 per year, though it may change based on any number of circumstances. Students should visit the school's tuition calculator to get a more personalized estimate of costs. Some students at this school may be eligible for financial aid, which is typically provided as scholarships, grants, and loans.

The mascot for Huntington University is the "Foresters", and they participate in intercollegiate athletic programs through the NAIA. Available sports offered:

• Baseball (NAIA Division II)
• Basketball (NAIA Division II)
• Golf (NAIA Division II)

Contact information, admission forms, programs, and more may be viewed on school's website at huntington.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Huntington University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Louisville/Jefferson County, KY-IN
  • Total Employment: 630
  • Average Hourly Rate: $54.63
  • Average Annual Salary: $113630

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).