Advertising and Marketing Degree

The advertising and marketing program at Immaculata University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Pennsylvania colleges that offer advertising and marketing degrees.

Learn more by requesting information now!

Immaculata University

1500 Spring Garden Street Ste. 101, Philadelphia, PA

IU provides a variety of degree programs for students to aid them in their growth and development. The school is located in Immaculata, Pennsylvania and operated as a private institution. The school maintains a Roman Catholic affiliation, which is evident in the role it plays in program curriculums and daily life at the school. Enrollment at IU exceeds 4,500 per year.

Here is a list of some of the popular programs IU offers:

• Health And Clinical Professions
• Business And Marketing Studies
• Education
• Psychology
• Recreation And Fitness Studies

Students applying for admission are required to submit an application, transcripts, records, test scores and any requested personal statements, which will then be reviewed by the admissions office. Very common scores among applicants accepted to IU are in the range of 16 - 21 on the ACT, or 1240 - 1540 for the SAT exam. 78% of students that apply are accepted to Immaculata University, of which 24% choose to attend. More information on admissions can be found here.

The cost of undergraduate tuition is approximately $30,000, but may change per year. Students are encouraged to visit the school's price of attendance calculator to better estimate their personal tuition costs. Housing is available for students and costs approximately $6,800 per year. Some students at this school may qualify for financial aid, which is generally offered as scholarships, grants, and loans.

Athletic programs are available at IU through the NCAA, allowing students to participate in intercollegiate sports. Athletic programs available may include:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Field Hockey (NCAA Division III)
• Golf (NCAA Division III)
• Lacrosse (NCAA Division III)

Students who wish to get more about Immaculata University may check out their website at http://www.immaculata.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Immaculata University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Camden, NJ Metropolitan Division
  • Total Employment: 700
  • Average Hourly Rate: $63.29
  • Average Annual Salary: $131650
• Philadelphia, PA Metropolitan Division
  • Total Employment: 970
  • Average Hourly Rate: $77.58
  • Average Annual Salary: $161360
• Wilmington, DE-MD-NJ Metropolitan Division
  • Total Employment: 770
  • Average Hourly Rate: $75.53
  • Average Annual Salary: $157100

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).