Advertising and Marketing Degree

The advertising and marketing program at Iona College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other New York colleges that offer advertising and marketing degrees.

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Iona College

3601 Hempstead Tpk Unit19, Levittown, NY

Iona College provides a variety of degree programs for students to assist them in their growth and development. The school is located in New Rochelle, NY and operated as a private institution. The Roman Catholic affiliation of this school is an important part of the history, education and curriculum that defines the school. Enrollment at Iona College exceeds 4,100 annually.

Areas of study available at Iona College include but are not limited to:

• Communications And Journalism
• Business And Marketing Studies
• Psychology
• Health And Clinical Professions

Students applying for admission are asked to submit an application, school records, test scores and any requested personal statements, which will then be reviewed by the admissions staff. A SAT or ACT exam may be required prior to applying, with scores in a range of 890 to 1080 on the SAT and in a range of 19 to 24 for the ACT exam is common among students admitted to Iona College. This school accepts about 70% of students applying annually. Of those students admitted, around 14% of students enrolled. More information on admissions can be found at iona.edu.

The cost of undergraduate tuition is close to $33,000 per year. Tuition prices may change for a variety of reasons, and as such students should visit the school's net price calculator to get a better idea of their personalized cost estimate of attendance. Students at Iona College may be eligible for aid which is typically scholarships, grants, and loans.

The Iona College "Gaels" have a number of intercollegiate athletic programs through participation in the NCAA. Athletic programs available:

• Baseball (NCAA Division I-AA)
• Basketball (NCAA Division I-AA)
• Track & Field (NCAA Division I-AA)
• Golf (NCAA Division I-AA)

Students may visit the website to obtain a complete list of programs offered, admissions information, and more that is available at this school.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Iona College has offered the following program levels for students:

• Bachelor's Degree
• Master's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Nassau County-Suffolk County, NY Metropolitan Division
  • Total Employment: 1
  • Average Hourly Rate: $79.89
  • Average Annual Salary: $166180
• Newark, NJ-PA Metropolitan Division
  • Total Employment: 4
  • Average Hourly Rate: $81.89
  • Average Annual Salary: $170320

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).