Advertising and Marketing Degree

The advertising and marketing program at Jacksonville University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Florida colleges that offer advertising and marketing degrees.

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Jacksonville University (JU)

1501 Biscayne Boulevard, Suite 100, Miami, FL

JU is a nonprofit private institution located in Jacksonville, FL and provides a large number of educational opportunities for students. Approximately 3,700 students are enrolled per year at Jacksonville University.

Students can pick from many areas of study, including but not limited to:

• Health And Clinical Professions
• Business And Marketing Studies
• Social Sciences
• Education
• Communications And Journalism
• Psychology

Students applying for admission are usually asked to submit an application, school records, test scores and any requested letters of recommendations, which will then be reviewed by admissions staff. Very common test scores among applicants accepted to this school are between 20 to 26 for the ACT exam, or 950 to 1130 for the SAT exam. This school accepts about 40 percent of students applying annually. Of those accepted, around 16 percent registered for enrollment.

The cost of tuition is nearly $31,000, but may change per year. Students are encouraged to use the school's net price calculator to better estimate their cost of attendance. Housing may be available for those that would like to live on-campus for around a cost of $6,400 annually. Students attending JU may qualify for aid which is generally loans, grants, scholarships and work study programs.

The JU Dolphins participate in several intercollegiate athletic programs, as part of the NCAA organization. Athletic programs available include:

• Baseball (NCAA Division I-AA)
• Basketball (NCAA Division I-AA)
• Track & Field (NCAA Division I-AA)
• Football (NCAA Division I-AA)
• Golf (NCAA Division I-AA)

For a complete list of academic programs offered, enrollment information, admissions information, and more, please take a look at the school's website at www.ju.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. JU has offered the following academic levels for students:

• Bachelor's Degree
• Master's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).