Advertising and Marketing Degree

The advertising and marketing program at John Carroll University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Ohio colleges that offer advertising and marketing degrees.

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John Carroll University (JCU)

4000 Sunset Blvd, Steubenville, OH

JCU is a nonprofit private school that has a large number of programs available for students to choose from. The school is located in University Heights, Ohio, in a predominantly suburban area. The Roman Catholic affiliation of this school is an important part of the history, education and mission that defines the school. Nearly 3,700 students enroll at John Carroll University per year.

A list of some of the more popular programs offered are:

• Business And Marketing Studies
• Communications And Journalism
• Psychology
• Biological And Biomedical Sciences
• English Language And Literature

The admissions process starts with the submission of an application, transcripts, records, and standardized test scores, which are then evaluated by admissions staff. Students may submit either the ACT or SAT exam scores to be considered for admissions to JCU. A score between 1460 - 1790 on the SAT, or 22 - 27 for the ACT is common among admitted students. 84% of those who apply are admitted to this school, of which 27 percent choose to attend. More information regarding admissions can be found here.

Tuition is approximately $35,000 per year, though it may vary based on different types of circumstances. Students may check the school's price of attendance calculator to determine cost. The price of on-campus housing is estimated to be $5,300 annually. Students enrolled at John Carroll University may qualify for aid which is typically grants and loans.

Athletic programs are available at John Carroll University through the NCAA, allowing students to compete in intercollegiate sports. Available athletic programs offered:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Track & Field (NCAA Division III)
• Football (NCAA Division III)

Students should visit the school's http://www.jcu.edu/index.php to view additional information.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. JCU offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).