Advertising and Marketing Degree

The advertising and marketing program at Judson University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Illinois colleges that offer advertising and marketing degrees.

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Judson University

1215 Houbolt Rd, Joliet, IL

Judson University is a nonprofit private institution located in Elgin, IL and provides a large number of program options for students. The Baptist affiliation of this school is an important part of the history, education and vision that defines the school. Approximately a thousand students are enrolled annually at Judson University.

Here is a list of some of the popular programs Judson University offers:

• Business And Marketing Studies
• Public Administration And Social Services
• Education
• Architecture
• Psychology

The admissions process will include the submission of an application, transcripts, records, and test scores, which are then evaluated by admissions officials. Either the SAT or ACT exam can be taken to apply to this school. Scores in a range of 21 to 26 on the ACT or 940 to 1180 on the SAT are recommended to greatly increase the chance of admission. 64% of applicants are accepted to this school, of which 36% choose to attend. More information regarding admissions can be found at judsonu.edu.

Undergraduate tuition is approximately $29,000 for the year, though it may change based on any number of circumstances. Students should visit the school's tuition calculator to determine cost. The cost of on-campus housing is around $6,400 annually. Students at this school may be eligible for aid which is generally grants and loans.

Athletic programs are available at Judson University through the NAIA, allowing students to participate in intercollegiate athletics. Athletic programs available may include:

• Baseball (NAIA Division II)
• Basketball (NAIA Division II)
• Track & Field (NAIA Division II)
• Golf (NAIA Division II)

Students who wish to see more about this school may check out their website at http://www.judsonu.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Judson University has offered the following degree levels for students:

• Less Than One Year Certificate
• Bachelor's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Chicago-Naperville-Arlington Heights, IL Metropolitan Division
  • Total Employment: 7
  • Average Hourly Rate: $58.77
  • Average Annual Salary: $122250
• Gary, IN Metropolitan Division
  • Total Employment: 140
  • Average Hourly Rate: $40.85
  • Average Annual Salary: $84970
• Lake County-Kenosha County, IL-WI Metropolitan Division
  • Total Employment: 1
  • Average Hourly Rate: $65.86
  • Average Annual Salary: $136990

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).