Advertising and Marketing Degree

The advertising and marketing program at Juniata College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Pennsylvania colleges that offer advertising and marketing degrees.

Learn more by requesting information now!

Juniata College

3427 N Main Ave, Scranton, PA

Juniata College is a liberal arts college that offers an undergraduate education and assists students in developing important skills useful in pursuit of graduate education or employment. A liberal arts curriculum exposes students to a variety of topics and subjects. The school is located in Huntingdon, Pennsylvania, which is a predominantly rural area. Approximately 1,600 students are enrolled yearly at Juniata College.

Here is a list of some of the popular programs Juniata College offers:

• Biological And Biomedical Sciences
• Psychology
• Business And Marketing Studies
• Social Sciences

The admissions process will begin with the submission of an application, transcripts, records, and test scores, which are then evaluated by the admissions office. A SAT or ACT exam may be required prior to applying, with scores in a range of 1590 to 1900 on the SAT and within the range of 23 to 28 on the ACT is typical among students accepted to this school. This school accepts around 70% of applicants annually. Of those students admitted, about 24% of students registered for enrollment. More information from the admissions office can be found at juniata.edu.

Undergraduate tuition is approximately $37,000 for the year, though it may vary based on any number of circumstances. Students should check the school's price of attendance calculator to get a more personalized estimate of costs. Housing may be available for students who wish to live on-campus for around a cost of $5,400 each year. Students enrolled at this school may qualify for aid which is generally scholarships, grants, and loans.

The Juniata College "Eagles" compete in a number of intercollegiate sports through participation in the NCAA. Available sports offered may include but not limited to:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Field Hockey (NCAA Division III)
• Football (NCAA Division III)
• Soccer (NCAA Division III)

Contact information, admission forms, areas of study, and more may be viewed on school's website at www.juniata.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Juniata College offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Scranton--Wilkes-Barre--Hazleton, PA
  • Total Employment: 210
  • Average Hourly Rate: $58.22
  • Average Annual Salary: $121090

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).