Advertising and Marketing Degree

The advertising and marketing program at Kansas Wesleyan University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Kansas colleges that offer advertising and marketing degrees.

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Kansas Wesleyan University (K-State)

919 Mid-Campus Drive, Anderson Hall, Manhattan, KS

Kansas Wesleyan University, located in Salina, Kansas, is a private 4 year Methodist institution founded in 1886. The school offers quality educational programs and had its accreditation reaffirmed in 1997. Salina is the sixth largest city in Kansas, and a hub for interstate travel, and Kansas' cultural and artistic center. The school offers a liberal arts education and ensures that its students receive a well rounded education.

Academics

Kansas Wesleyan University offers a diverse number of programs across multiple fields in order to provide its students with option in regards to what they wish to study and how they wish to approach their future. The school offers bachelor and master programs as well as an adult study program in business management.

Programs offered include:

• Psychology
• Nursing
• Religion and Philosophy
• Mathematics
• Chemistry
• Computer Studies

Admissions and Financial Aid

 Students wishing to enroll at KWU must complete the application form and submit any transcripts and test scores relevant to review. Some programs may have additional requirements and such requirements must be met for admission o be a possibility. Upon receiving the application the school will review the supplied information and make a decision regarding admission.

Financial aid is available to qualifying students. Students in need of aid should contact the financial aid office for assistance and visit the school's website for additional information,

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Kansas Wesleyan University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).