Advertising and Marketing Degree

The advertising and marketing program at Keuka College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other New York colleges that offer advertising and marketing degrees.

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Keuka College

340 Illington Road, Ossining, NY

Keuka College is a nonprofit private institution located in Keuka Park, New York and provides a large number of program options for students. The Baptist affiliation at the school is an important part of the history, education and mission that defines the school. Enrollment at Keuka College is nearly 1,900 per year.

A list of some of the more popular programs offered are:

• Health And Clinical Professions
• Business And Marketing Studies
• Security And Protective Services
• Public Administration And Social Services
• Education

To be considered for admissions, students may be required to fill out an application, write a personal statement, and submit school records, which are then reviewed by admissions officials. 76% of those who apply are admitted to Keuka College, of which 40% choose to enroll.  Detailed admissions information can be obtained by calling KC or completing the form on this page.

The cost of undergraduate tuition is around $28,000, but may change per year. Students are encouraged to visit the school's tuition calculator to better estimate their cost of attending Keuka College. School housing is available on-campus for students. The annual cost of housing is approximately $5,200. Financial aid may be offered to students that meet the required requirements.

The mascot for Keuka College is the "Storm", and they participate in intercollegiate athletic programs through oversight by the NCAA. Athletic programs that are available may include:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Golf (NCAA Division III)
• Lacrosse (NCAA Division III)

Contact information, financial aid information, areas of study offered, and more may be accessed on school's website at keuka.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Keuka College offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Nassau County-Suffolk County, NY Metropolitan Division
  • Total Employment: 1
  • Average Hourly Rate: $79.89
  • Average Annual Salary: $166180
• Newark, NJ-PA Metropolitan Division
  • Total Employment: 4
  • Average Hourly Rate: $81.89
  • Average Annual Salary: $170320

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).