Advertising and Marketing Degree

The advertising and marketing program at La Roche College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Pennsylvania colleges that offer advertising and marketing degrees.

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La Roche College (LRC)

15200 Kutztown Rd, Kutztown, PA

La Roche College is a nonprofit private school that has many degree programs available for students to choose from. The school is located in Pittsburgh, Pennsylvania, in a predominantly suburban area. The school's Roman Catholic affiliation is one of its defining characteristics and plays an important role within the school's mission. LRC has a yearly student enrollment of about a thousand.

Areas of study available at La Roche College include but are not limited to:

• Business And Marketing Studies
• Visual And Performing Arts
• Health And Clinical Professions
• Psychology

To be considered for admissions, applicants may be asked to fill out an application, write a personal statement, and submit any transcripts or test scores, which are then studied by the admissions office. Students may provide either the SAT or ACT scores to be considered for admissions at La Roche College. A score in a range of 1240 to 1530 on the SAT, or 17 to 21 for the ACT is usually submitted among admitted students. Roughly 50% of all applicant were admitted at La Roche College, with 38% of those admitted choosing to enroll. More information from the admissions office can be found here.

The cost of tuition is close to $25,000, but may change from year to year. Students are encouraged to use the school's tuition calculator to better estimate their cost of attendance. School housing is available on-campus for students. The annual cost of housing is estimated to be $6,400. La Roche College may offer financial aid for students who qualify by way of scholarships, grants, and loans.

Athletic programs are available at LRC through the NCAA, allowing students to participate in intercollegiate sports. Sports available may include:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Golf (NCAA Division III)
• Lacrosse (NCAA Division III)
• Soccer (NCAA Division III)

To see a full list of academic programs offered, enrollment information, financial aid details, and more, please take a look at the school's website at http://www.laroche.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. LRC offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Reading, PA
  • Total Employment: 150
  • Average Hourly Rate: $76.25
  • Average Annual Salary: $158600

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).