Advertising and Marketing Degree

The advertising and marketing program at La Salle University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Pennsylvania colleges that offer advertising and marketing degrees.

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La Salle University

9000 Babcock Blvd, Pittsburgh, PA

La Salle University is a nonprofit private institution that has many majors available for students to choose from. The school is located in Philadelphia, PA, in a predominantly urban area. The school's Roman Catholic affiliation is one of its defining characteristics and plays an important role within the school's vision. Approximately 6,600 students are enrolled annually at La Salle University.

Areas of study available at La Salle University include but are not limited to:

• Health And Clinical Professions
• Business And Marketing Studies
• Communications And Journalism
• Psychology
• Liberal Arts And Sciences

To be considered for admissions, applicants may be asked to fill out an application, provide letters of recommendations, and submit test scores or other school records, which are then evaluated by the admissions committee. An ACT or SAT exam may be required prior to applying, with scores between 880 to 1090 on the SAT and between 19 to 25 for the ACT exam is common among students accepted to this school. This school has an acceptance rate of 73% of which only 22% chose to enroll. More information from the admissions office can be found here.

Tuition is approximately $39,000 for the year, though it may change based on different types of circumstances. Students should visit the school's net price calculator to see the personalize cost of attendance. Student housing is available for students and costs approximately $6,800 each year. Financial aid may be provided to students that meet the required requirements by way of scholarships, grants, and loans.

The La Salle University "Explorers" compete in a number of intercollegiate sports through participation in the NCAA. Athletic programs that are available may include:

• Baseball (NCAA Division I-AAA)
• Basketball (NCAA Division I-AAA)
• Track & Field (NCAA Division I-AAA)
• Field Hockey (NCAA Division I-AAA)

Students may visit the La Salle University website to see a complete list of areas of study, financial aid details, and more that is available at this school.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. La Salle University has offered the following program levels for students:

• Bachelor's Degree
• Master's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Pittsburgh, PA
  • Total Employment: 1
  • Average Hourly Rate: $69.88
  • Average Annual Salary: $145350

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).