Advertising and Marketing Degree

The advertising and marketing program at Lake Erie College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Ohio colleges that offer advertising and marketing degrees.

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Lake Erie College (LEC)

3737 Southern Blvd, Kettering, OH

Lake Erie College provides a variety of degree programs for students to assist them in their growth and development. The school is located in Painesville, Ohio and operated as a private institution. Around a thousand students enroll at Lake Erie College yearly.

Here is a list of some of the popular programs LEC offers:

• Business And Marketing Studies
• Psychology
• Education
• Recreation And Fitness Studies
• Agriculture Operations

Students applying for admission are generally required to submit an application, transcripts, records, standardized test scores and any requested personal statements, which will then be reviewed by the admissions office. The majority of students accepted to LEC have an SAT score between 1310 - 1710, or an ACT score in a range of 19 - 24. This school has an acceptance rate of around 89% of which only 24% chose to attend. More information on admissions can be found here.

The cost of undergraduate tuition is approximately $29,000, but may change each year. Students are encouraged to visit the school's price of attendance calculator to better estimate their cost of attendance. School housing is available on-campus for students. The yearly cost of housing is estimated to be $4,500. Some students at this school may be eligible for financial aid, which is generally provided as grants or student loans.

The LEC Storm participate in several athletic programs, as part of the NCAA organization. Athletic programs that are available may include:

• Baseball (NCAA Division II)
• Basketball (NCAA Division II)
• Track & Field (NCAA Division II)
• Football (NCAA Division II)

Students can take a look at the school's lec.edu to view additional information.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. LEC offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).