Advertising and Marketing Degree

The advertising and marketing program at Lakeland College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Wisconsin colleges that offer advertising and marketing degrees.

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Lakeland College (PHD Academy)

3408 Mall Drive, Eau Claire, WI

Lakeland College is a nonprofit private college that has many majors available for students to choose from. The school is located in Plymouth, Wisconsin, in a predominantly rural area. The school's United Church of Christ affiliation is one of its defining characteristics and plays an important role within the school's vision. Lakeland College has an annual student enrollment of over three thousand.

Students can choose from a few areas of study, including:

• Business And Marketing Studies
• Education
• Computer And Information Sciences
• Social Sciences
• Psychology

Students applying for admission are most often required to submit an application, transcripts, test scores and any requested letters of recommendations, which will then be reviewed by the school. An ACT or SAT exam is required prior to applying, with scores in a range of 1230 to 1420 on the SAT and within the range of 19 to 24 for the ACT exam is common among students admitted to this school. This school has an acceptance rate of 82% of which only 41% chose to enroll.

The cost of tuition is around $22,000, but may change per year. Students are encouraged to use the school's tuition calculator to better understand their cost of attendance. The price of on-campus housing is estimated to be $3,900 for the year. This school may provide financial aid for students who are eligible in the form of scholarships, grants, and loans.

Lakeland College offers several athletic programs overseen by the NCAA. Athletic programs available may include but not limited to:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Football (NCAA Division III)

Contact information, tuition information, areas of study offered, and more can be accessed on school's website at http://www.lakeland.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Lakeland College offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Eau Claire, WI
  • Total Employment: 30
  • Average Hourly Rate: $48.94
  • Average Annual Salary: $101790

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).