Advertising and Marketing Degree

The advertising and marketing program at Le Moyne College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other New York colleges that offer advertising and marketing degrees.

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Le Moyne College (LIM)

12 E 53rd St, New York, NY

Le Moyne College is a nonprofit private institution that has many degree programs available for students to choose from. The school is located in Syracuse, NY, in a predominantly urban area. The school's Roman Catholic affiliation is one of its defining characteristics and plays an important role within the school's curriculum. Le Moyne College has an annual student enrollment of nearly three thousand.

Areas of study offered at Le Moyne College include:

• Psychology
• Biological And Biomedical Sciences
• Education
• Business And Marketing Studies
• English Language And Literature

The admissions process will begin with the submission of an application, transcripts, records, and standardized test scores, which are then reviewed by the admissions committee. Students may take either the SAT or ACT exam scores to be considered for admissions to this school. A score in a range of 910 - 1160 on the SAT, or 20 - 26 for the ACT is common among accepted students. Le Moyne College accepts approximately 60 percent of students applying yearly. Of those admitted, nearly 18 percent attended the school.

The cost of undergraduate tuition is close to $31,000 for the year. Tuition prices may change for any number of reasons, and therefore students should visit the school's net price calculator to get a better idea of their personalized cost estimate of attendance. Housing is available for students, and generally costs approximately $7,600 annually. Le Moyne College may help with costs by offering financial aid for students that are eligible by way of grants and loans.

The Le Moyne College "Dolphins" have a number of intercollegiate athletic programs through participation in the NCAA. Available sports offered:

• Baseball (NCAA Division II)
• Basketball (NCAA Division II)
• Golf (NCAA Division II)
• Lacrosse (NCAA Division II)

Students who would like to see more about Le Moyne College may take a look at their website at loc.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. LIM has offered the following program levels for students:

• Bachelor's Degree
• Master's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Nassau County-Suffolk County, NY Metropolitan Division
  • Total Employment: 1
  • Average Hourly Rate: $79.89
  • Average Annual Salary: $166180
• Newark, NJ-PA Metropolitan Division
  • Total Employment: 4
  • Average Hourly Rate: $81.89
  • Average Annual Salary: $170320

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).