Advertising and Marketing Degree

The advertising and marketing program at Limestone College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other South Carolina colleges that offer advertising and marketing degrees.

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Limestone College

320 Stanley Avenue, Greenwood, SC

Limestone College provides a variety of degree programs for students to aid them in their growth and development. The school is located in Gaffney, South Carolina and operated as a private institution. Approximately three thousand students are enrolled yearly at Limestone College.

Students can pick from a few areas of study, including:

• Business And Marketing Studies
• Public Administration And Social Services
• Liberal Arts And Sciences
• Security And Protective Services
• Psychology

The admissions process will include the submission of an application, student records, and test scores, which are then reviewed by admissions officials. Either the SAT or ACT exam can be taken in order to be able to apply to this school. Scores within the range of 15 - 20 on the ACT or 820 - 1010 on the SAT are recommended to greatly increase your chances for getting accepted. 51% of students that apply are admitted to this school, of which 37 percent choose to attend. More information on admissions can be found at limestone.edu.

Undergraduate tuition is approximately $22,000 for the year, though it may change based on any number of circumstances. Students may visit the school's tuition calculator to see the personalize cost of attendance. On-campus housing is available for students, which costs around $4,100 for the year. Students at Limestone College may qualify for aid which is generally scholarships, grants, and loans.

The Limestone College "Saints" compete in a number of intercollegiate sports through participation in the NCAA. Athletic programs available include:

• Baseball (NCAA Division II)
• Basketball (NCAA Division II)
• Field Hockey (NCAA Division II)

Students should visit the website to get a complete list of areas of study, programs, financial aid details, and more.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Limestone College offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).