Advertising and Marketing Degree

The advertising and marketing program at Lincoln Memorial University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Tennessee colleges that offer advertising and marketing degrees.

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Lincoln Memorial University (LMU)

1120 N Ocoee St, Cleveland, TN

Lincoln Memorial University provides a variety of program options for students to aid them in their growth and development. The school is located in Harrogate, TN and operated as a private institution. Enrollment at LMU exceeds 4,400 annually.

Here is a list of some of the popular programs LMU offers:

• Education
• Health And Clinical Professions
• Business And Marketing Studies
• Recreation And Fitness Studies

The admissions process will begin with the submission of an application, school records, and standardized test scores, which are then evaluated by the admissions committee. An ACT or SAT exam is required prior to applying, with scores within the range of 915 - 1100 on the SAT and in a range of 20 - 25 for the ACT exam is typical among students admitted to LMU. LMU has an admissions rate of around 65 percent of which only 31 percent chose to enroll. More information regarding admissions can be found at lmunet.edu.

The cost of tuition is around $19,000, but may change each year. Students are encouraged to visit the school's tuition calculator to better estimate their cost of attending Lincoln Memorial University. Housing is available on-campus for students. The yearly cost of housing is about $4,800. Students attending LMU may qualify for aid which is typically loans, grants, scholarships and work study programs.

The mascot for LMU is the "Railsplitters", and they participate in intercollegiate athletic programs through the NCAA. Athletic programs that are available may include:

• Baseball (NCAA Division II)
• Basketball (NCAA Division II)
• Golf (NCAA Division II)
• Soccer (NCAA Division II)

Contact information, admission forms, programs offered, and more may be viewed on school's website at www.lmunet.edu today.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. LMU has offered the following degree levels for students:

• Bachelor's Degree
• Master's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Cleveland, TN
  • Total Employment: 50
  • Average Hourly Rate: $59.35
  • Average Annual Salary: $123450

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).