Advertising and Marketing Degree

The advertising and marketing program at Linfield College – McMinnville Campus prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Oregon colleges that offer advertising and marketing degrees.

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Linfield College – McMinnville Campus (Linfield)

0615 S W Palatine Hill Rd, Portland, OR

Linfield College - McMinnville Campus provides a variety of program options for students to assist them in their growth and development. The school is located in McMinnville, OR and operated as a private institution. The school maintains an American Baptist affiliation, which is evident in the role it plays in program curriculums and daily life at the school. Approximately a thousand students are enrolled annually at Linfield College - McMinnville Campus.

Students may select from several areas of study, including but not limited to:

• Business And Marketing Studies
• Education
• Recreation And Fitness Studies
• Psychology

The admissions process will include the submission of an application, school records, and standardized test scores, which are then evaluated by the admissions committee. Either the SAT or ACT exam can be taken in order to be able to apply to Linfield College - McMinnville Campus. Scores within the range of 22 to 28 on the ACT or 1480 to 1810 on the SAT are required to increase the chance of admission. LC accepts about 80% of students applying. Of those admitted, around 25% of students registered for enrollment. More information regarding admissions can be found here.

The cost of tuition is approximately $36,000 per year. Tuition prices may change for any number of reasons, and therefore students should use the school's tuition calculator to identify their cost of attendance. School housing is available on-campus for students. The yearly cost of housing is estimated to be $5,500. This school may offer financial aid for students that qualify by way of scholarships, grants, and loans.

Athletic programs are available at Linfield College - McMinnville Campus through the NCAA, allowing students to compete in intercollegiate sports. Athletic programs offered may include:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Football (NCAA Division III)
• Golf (NCAA Division III)
• Lacrosse (NCAA Division III)

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Linfield offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Portland-Vancouver-Hillsboro, OR-WA
  • Total Employment: 3
  • Average Hourly Rate: $57.98
  • Average Annual Salary: $120600

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).