Advertising and Marketing Degree

The advertising and marketing program at Lipscomb University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Tennessee colleges that offer advertising and marketing degrees.

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Lipscomb University

Also known as David Lipscomb University

1 Cumberland Square, Lebanon, TN

History

Lipscomb University is a 4 year institution located in Nashville, TN. Founded by David Lipscomb and James A. Harding in 1891, the school was founded as a Bible college. Over the next 50 years the school grew, becoming a junior college, and in 1948 a university. Today Lipscomb University offers a liberal arts education along with spiritual guidance. Students of Lipscomb University are prepared spiritually, intellectually, socially and physically for life and eternity.

Academics

Lipscomb University offers undergraduate and graduate programs for a large number of majors. The school was ranked 18^th in the US News and World Reports in its 2011 list of America's Best Colleges Regional Universities (South). Lipscomb University is dedicated to the intellectual development of its students as demanded by God.

Some programs available:

• Accounting
• Graphic Design
• Law, Justice and Society
• Nursing
• Social Work

Admissions and Financial Aid

Students wishing to attend Lipscomb University will have to complete and submit the application along with all pertinent information, recommendations, transcripts (high school or college) and ACT or SAT scores and set up an interview with an admissions officer.  After the application has been evaluated along with the interview the student will be notified if he or she has been admitted. Students interested in receiving financial aid should complete and submit the Free Application of Federal Student Aid (FAFSA) and contact the financial aid office with any questions they may have.

Athletics

The Lipscomb University Bisons participate in a large number of sports. The school recently entered the NCAA Division 1 in the Atlantic Sun Conference. The school has an ongoing rivalry with the nearby Belmont University.

Sports Programs:

• Basketball
• Baseball/Softball
• Swimming
• Tennis
• Cross Country
• Golf
• Track and Field
• Volleyball
• Soccer

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. David Lipscomb University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Nashville-Davidson--Murfreesboro--Franklin, TN
  • Total Employment: 1
  • Average Hourly Rate: $47.48
  • Average Annual Salary: $98770

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).