Advertising and Marketing Degree

The advertising and marketing program at Loyola University – New Orleans prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Louisiana colleges that offer advertising and marketing degrees.

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Loyola University – New Orleans

Also known as LA Tech, Louisiana Tech, Tech

1310 West Railroad Avenue, Ruston, LA

Loyola University - New Orleans is a nonprofit private institution located in New Orleans, LA and provides a large number of program options for students. The school maintains a Roman Catholic affiliation, which is evident in the role it plays in program curriculums and daily life at the school. Enrollment at Loyola University - New Orleans exceeds four thousand yearly.

Areas of study available at Loyola University - New Orleans include but are not limited to:

• Legal Professions And Studies
• Health And Clinical Professions
• Visual And Performing Arts
• Communications And Journalism

The admissions process will begin with the submission of an application, transcripts, records, and standardized test scores, which are then evaluated by the admissions staff. Either the ACT or SAT exam can be taken in order to apply to Loyola University - New Orleans.

Scores between 23 - 29 on the ACT or 1150 - 1240 on the SAT are required to increase your chances for acceptance. Roughly 60 percent of all students that applied were accepted at Loyola University - New Orleans, with 25 percent of those admitted choosing to enroll. A full range of registration and admissions data can be found by visiting the school's portal or by requesting information here.

The cost of undergraduate tuition is nearly $37,000 annually. Tuition prices may change for a variety of reasons, and as such students should use the school's net price calculator to identify their personalized cost estimate of attendance. The price of on-campus housing is estimated to be $7,100 for the year. Loyola University - New Orleans may provide financial aid for students who are eligible by way of grants and loans.

Athletic programs are available at Loyola University - New Orleans through the NAIA, allowing students to compete in intercollegiate athletics. Available athletic programs offered may include the following:

• Baseball (NAIA Division I)
• Basketball (NAIA Division I)
• Track & Field (NAIA Division I)
• Tennis (NAIA Division I)
• Volleyball (NAIA Division I)

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Loyola University – New Orleans offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).