Advertising and Marketing Degree

The advertising and marketing program at Lubbock Christian University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Texas colleges that offer advertising and marketing degrees.

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Lubbock Christian University (LCU)

2915 Alouette Drive, Grand Prairie, TX

Lubbock Christian University is a nonprofit private institution that has a fair number of degree programs available for students to choose from. The school is located in Lubbock, TX, in a predominantly urban area. The school maintains a Churches of Christ affiliation, which is evident in the role it plays in program curriculums and daily life at the school. Enrollment at Lubbock Christian University exceeds two thousand per year.

A list of some of the more popular programs offered are:

• Business And Marketing Studies
• Health And Clinical Professions
• Education
• Public Administration And Social Services

To be considered for admissions, applicants may be asked to complete an application, write a personal statement, and submit school transcripts, which are then reviewed by the admissions office. Either the ACT or SAT exam can be taken in order to apply to this school. Scores between 19 to 24 on the ACT or 1270 to 1630 on the SAT are recommended to increase your chances for admission. Roughly 60% of all students that applied were accepted at Lubbock Christian University, with 35% of those admitted choosing to enroll. More information from the admissions office can be found here.

Tuition is approximately $19,000 annually, though it may vary based on different types of circumstances. Students should visit the school's tuition calculator to determine cost. Lubbock Christian University may provide financial aid for students who are eligible by way of scholarships, grants, and loans.

The Lubbock Christian University "Chaparrals" have a number of intercollegiate athletic programs through participation in the NAIA. Available sports offered may include the following:

• Baseball (NAIA Division I)
• Basketball (NAIA Division I)
• Track & Field (NAIA Division I)

Students who would like to view more about this school can check out their website at http://www.lcu.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Lubbock Christian University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Dallas-Plano-Irving, TX Metropolitan Division
  • Total Employment: 3
  • Average Hourly Rate: $70.82
  • Average Annual Salary: $147310
• Fort Worth-Arlington, TX Metropolitan Division
  • Total Employment: 390
  • Average Hourly Rate: $60.31
  • Average Annual Salary: $125440

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).