Advertising and Marketing Degree

The advertising and marketing program at Lynn University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Florida colleges that offer advertising and marketing degrees.

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Lynn University

Also known as The Fighting Knights

640 Dr Mary McLeod Bethune Blvd, Daytona Beach, FL

Lynn University provides a variety of program options for students to assist them in their growth and development. The school is located in Boca Raton, Florida and operated as a private institution. Lynn University has an annual student enrollment of approximately 2,100.

Areas of study offered at Lynn University include but are not limited to:

• Business And Marketing Studies
• Psychology
• Security And Protective Services
• Visual And Performing Arts
• Education
• Communications And Journalism

The school operates under an open enrollment policy, accepting all applicants that meet the basic requirements for admission. Submission of transcripts, test scores, and letters of recommendations may be required for certain programs. More information from the admissions office can be found here.

Tuition is approximately $35,000 annually, though it may vary based on different types of circumstances. Students may visit the school's price of attendance calculator to see the personalize cost of attendance. Students enrolled at Lynn University may qualify for aid which is typically loans, grants, scholarships and work study programs.

The Lynn University "Knights" compete in a number of intercollegiate sports through participation in the NCAA. Available sports offered:

• Baseball (NCAA Division II)
• Basketball (NCAA Division II)
• Golf (NCAA Division II)
• Soccer (NCAA Division II)

Students who wish to see more about this school can check out their website at http://www.lynn.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. The Fighting Knights offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Deltona-Daytona Beach-Ormond Beach, FL
  • Total Employment: 40
  • Average Hourly Rate: $43.82
  • Average Annual Salary: $91140

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).