Advertising and Marketing Degree

The advertising and marketing program at Madonna University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Michigan colleges that offer advertising and marketing degrees.

Learn more by requesting information now!

Madonna University

14500 E Twelve Mile Rd, Warren, MI

Madonna University provides a variety of degree programs for students to aid them in their growth and development. The school is located in Livonia, MI and operated as a private institution. The Roman Catholic affiliation at the school is an important part of the history, education and curriculum that defines the school. Madonna University has an annual student enrollment of around four thousand.

A list of some of the more popular programs offered are:

• Education
• Security And Protective Services
• Health And Clinical Professions
• Business And Marketing Studies
• Public Administration And Social Services
• Psychology

The admissions process begins with the submission of an application, student records, and test scores, which are then evaluated by the admissions staff. Either the SAT or ACT exam can be taken in order to be able to apply to Madonna University. Scores within the range of 20 to 25 on the ACT or 1020 to 1880 on the SAT are needed to increase the chance of acceptance. Madonna University accepts about 70% of students applying annually. Of those applicants accepted, nearly 35% registered for enrollment. More information on admissions can be found at madonna.edu.

The cost of undergraduate tuition is close to $16,000 annually. Tuition prices may change for a variety of reasons, and that is why students should use the school's tuition calculator to get a better idea of their cost of attendance. Housing may be available for those that would like to live on-campus for around a cost of $3,700 annually. Students enrolled at Madonna University may qualify for aid which is generally loans, grants, scholarships and work study programs.

The mascot for Madonna University is the "Crusaders", and they participate in intercollegiate athletic programs through the oversight and organization of the NAIA. Available athletic programs offered may include:

• Baseball (NAIA Division II)
• Basketball (NAIA Division II)
• Golf (NAIA Division II)
• Soccer (NAIA Division II)
• Softball (NAIA Division II)

Students may visit the school's http://www.madonna.edu to see additional information.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Madonna University has offered the following academic levels for students:

• Associate's Degree
• Bachelor's Degree
• Post-Baccalaureate Certificate

Students by Academic Level (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Detroit-Dearborn-Livonia, MI Metropolitan Division
  • Total Employment: 920
  • Average Hourly Rate: $71.40
  • Average Annual Salary: $148500

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).