Advertising and Marketing Degree

The advertising and marketing program at Malone University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Ohio colleges that offer advertising and marketing degrees.

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Malone University

6832 Convent Blvd, Sylvania, OH

Malone University, a nonprofit private institution, offers an assortment of educational opportunities, allowing students to choose which major is right for them. Located in Canton, OH, it offers an urban setting for students to study in. The school maintains a Religious Society of Friends (Quakers) affiliation, which is evident in the role it plays in program curriculums and daily life at the school. Malone University has a yearly student enrollment of about 2,500.

Areas of study available at Malone University include but are not limited to:

• Business And Marketing Studies
• Health And Clinical Professions
• Communications And Journalism
• Recreation And Fitness Studies
• Education

The admissions process will include the submission of an application, student records, and test scores, which are then reviewed by the admissions committee. Either the SAT or ACT exam must be taken to apply to Malone University. Scores between 20 to 26 on the ACT or 895 to 1135 on the SAT are required to increase your chances for acceptance. Approximately 80 percent of all applicant were admitted at this school, with 30 percent of those admitted choosing to attend. More information on admissions can be found here.

The cost of undergraduate tuition is close to $26,000, but may change each year. Students are encouraged to visit the school's price of attendance calculator to better estimate their cost of attendance. Student housing is available on-campus for students. The annual cost of housing is around $4,600. Some students at this school may be eligible for financial aid, which is typically offered in the form of loans, grants, scholarships and work study programs.

Students may visit the website to get a complete list of areas of study, admissions information, and more that is available at this school.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Malone University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Toledo, OH
  • Total Employment: 200
  • Average Hourly Rate: $55.70
  • Average Annual Salary: $115850

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).